Drift is a company that leverages the power of AI to revolutionize customer interactions. Their platform is designed to provide intelligent chat capabilities, actionable insights, and intent scores, all with the aim of personalizing customer experiences with precision and accelerating the creation of sales pipelines.
The company is recognized for its work with some of the best in the industry. Their platform is designed to convert high-volume traffic and increase the pipeline of target accounts. It achieves this by recognizing target accounts and their interactions, enabling personalized engagement at the right time. The platform offers real-time ABM notifications for alerts of target account engagement, Prospector & AI Engagement Score for data-driven expansion opportunities, and Conversational Landing Pages (CLPs) for real-time conversations with key accounts.
Drift also focuses on creating more expansion pipelines and increasing productivity per representative. They believe in the future of AI and its potential to boost team efficiency. They offer guides on how to use Conversational and generative AI to achieve this.
The company prides itself on delivering real results. A three-year analysis with Forrester revealed that Drift customers on average experienced an increase in sales rep efficiency, an increase in conversation to MQLs, an increase in sales overall win rate, and an increase in ARR in targeted accounts.
Testimonials from clients such as David Wellwood, former Senior Director of Web Marketing at Okta, Lindsay Hasz, Director of Digital Experience at SAP Concur, and Kate Marx, VP, Head of Digital Training and Transformation Program Management at SSGA, attest to the significant impact Drift has had on their businesses.
Drift offers a range of plans to suit different business needs. Their Premium plan is designed for small businesses and provides the right amount of conversational firepower to keep businesses growing. The Advanced plan is designed to engage audiences with personalized messages and grow qualified pipelines with less effort. The Enterprise plan is designed to scale personalization and pipeline generation efforts across the full customer lifecycle.
In addition to its main offerings, Drift also provides a range of resources and support services, including a blog, Drift Insider+, a conversion calculator, case studies, and a help center. They also offer professional services and ensure security and compliance.
The Drift Conversation Cloud: What Is It & How Can It Improve Your Business?