WorldQuant Predictive, an innovator in artificial intelligence-powered predictive solutions, announced today that Circana, formerly IRI and The NPD Group, is providing consumer packaged goods' point-of-sale data to enrich WorldQuant Predictive's hosted AI platform, Quanto, which empowers business users to predict outcomes, simulate scenarios and optimize for desired results.
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WorldQuant Predictive's proprietary system for the high-speed creation of production-grade predictive solutions relies on differentiated data from public, commercial, and non-traditional sources. Circana's POS data is being utilized alongside other public and proprietary data sources to train advanced AI models to generate accurate predictions for CPG markets. Ultimately, Quanto enables decision-makers to improve their demand forecasting, optimize pricing and promotional spending, and even simulate the impact of macroeconomic events
"Partnering with Circana is a strategic move for us," said Bill Doyle, CEO of WorldQuant Predictive. "Our mission is to deliver immediate predictions from the world's data. Circana offers some of the most differentiated data in the world. Because purchase data remains the cornerstone of any marketplace view, Circana's POS data provides essential insights to help drive growth. By combining their POS data with Quanto, we can provide AI assistance for CPG decision-makers that can be used with confidence on day one."
"We are excited about our partnership with WorldQuant Predictive as we continue expanding Circana Marketplace," said Bob Bird, senior vice president of Marketing for Circana. "Marketplace allows our clients to select and collaborate with a broad range of industry leaders, such as WorldQuant Predictive, so they can easily uncover new insights and generate new growth opportunities."
"As consumer brands are at an inflection point and are rapidly adopting AI solutions to gain a competitive edge, clients can rely on the Quanto platform for comprehensive and accurate predictions that will help navigate the complexities of consumer behavior and succeed despite the challenges of dynamic markets," added Doyle.
About WorldQuant Predictive
WorldQuant Predictive answers high-value business questions with ready-made, AI-powered solutions that are trained on the world's data. Our intuitive cloud platform, QuantoTM, empowers business users to predict outcomes, simulate scenarios, and optimize results. Our diverse, global team of data scientists, Signal Factory, fuels Quanto with networks of ensemble models. The models are driven by our differentiated data, which are derived from public, commercial and non-traditional sources. WorldQuant Predictive finds signals others miss and delivers them as instant predictive insights.
WorldQuant Predictive, founded by Igor Tulchinsky, is a separate entity from WorldQuant, LLC, a global quantitative asset management firm.
About Circana
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world's leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition.
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