AI is used in personalized advertising to deliver targeted and relevant advertisements to individuals based on their preferences, behavior, and demographic information. It employs machine learning algorithms and data analysis to analyze user data, predict interests, and optimize ad targeting, leading to higher engagement and improved advertising effectiveness.
This study presents an innovative system for business purchase prediction that combines Long Short-Term Memory (LSTM) neural networks with Explainable Artificial Intelligence (XAI). The system is designed to predict future purchases in a medical drug company, offering transparent explanations for its predictions, fostering user trust, and providing valuable insights for business decision-making.
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