AI is employed in campaign optimization to improve marketing strategies and maximize campaign performance. It utilizes machine learning algorithms and data analytics to analyze customer behavior, predict response rates, and optimize targeting, resulting in more effective and efficient advertising campaigns.
This article provides a comprehensive overview of the evolution of AI advertising research by analyzing literature from 1990 to 2022. It identifies key research areas, trends, and challenges in AI advertising and suggests future directions for integrating AI with marketing functions and improving ad effectiveness.
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